Most services also encourage members to add photos or videos to their profile.  This falsely implied that those users were black, Christian, gay, HIV-positive or members of other groups with which the registered members did not identify. com found that one click instead copied personal info from her Facebook profile to create an unwanted online profile seeking a mate, leading to a flood of unexpected responses from amorous single males.  The FTC also found that paid memberships were being renewed without client authorisation. Sites with specific demographics have become popular as a way to narrow the pool of potential matches.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. Under this metaphor, members of a given service can both shop for potential relationship partners and sell themselves in hopes of finding a successful match. Less than half of Internet daters are open to dating people of all races.  Gross misrepresentation may be less likely on matrimonials sites than on casual dating sites. Similarly, 92% of white women exclude black men, 77% exclude Latinos, and 93% exclude Asian men.
 Consistent with the social exchange and group position theories, Asians, Latinos and blacks are more open to dating whites than whites are to dating them. Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.  One study found that nine out of ten participants had lied on at least one attribute, though lies were often slight; weight was the most lied about attribute, and age was the least lied about.pro and cons of dating an older man.. An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices. .
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